GIA's Potency: Collagen is only as powerful as its level of bioavailability—i.e. the body’s ability to absorb and use it effectively. Since collagen molecules are large, they’re not naturally easy for the body to absorb directly. So when it comes to collagen, the less it weighs the better it is. As this graph demonstrates, GIA is the most advanced bioavailable collagen on the market not solely because of its level of purity but also because it is specifically formulated to have the smallest molecular weight of any collagen supplement, making it highly absorbable by the body. Without high bioavailability, collagen supplements simply pass through the body without delivering the full benefits of collagen for skin, joints, and overall vitality, which in the end equals money wasted. By using hydrolyzed collagen peptides that are optimized for maximum absorption, GIA ensures that you get the best results possible by helping you achieve radiant skin, stronger joints and a more youthful appearance from the inside out.

GIA's Purity: Furthermore, unlike other brands, GIA is the only bovine collagen that does not get processed with ammonia, bleaching agents, flavor maskers or resins and is therefore the cleanest, most potent collagen available.